Palmer Square, Princeton

Marketing modern and timeless as the perfect downtown destination.
The Story

Ryan James Agency has the privilege of marketing one of the coolest downtowns in one of the world’s most famous small towns.

Palmer Square needed to sharpen the corners of its marketing. Ryan James Agency was brought on board to attract and keep loyal and casual shoppers, diners, chill-seekers and weekend getaway lovers. Launching a multi channel, multi faceted campaign for shopping, dining, events, quick eats, coffee shops and more, Ryan James Agency brought people to every corner of Palmer Square, upping foot traffic and in turn, revenue for all.

How we bring the masses to Palmer Square

Audience Research
Data and Metrics
Audience Targeting
Paid Social Media Marketing
Google Ads
Display Ads
Website Design and Development
APP Design and Development
Search Engine Optimization


Keeping Palmer Square relevant, cool, accessible and the-place-to-be has been a fun and exciting task. We love going to the ‘Square ourselves to shop, dine, and stroll and of course, to take in first hand the results of our hard work.

A marketing plan as unique as the product

Palmer Square is unique in the fact that it has so much to offer, and with that, so much to promote

A multi-channel approach with vast pieces of creative, A/B tests, audience tests, and media spends to match our goals across all platforms have proven to be the mix that creates success. There is no set-it-and-forget-it at Ryan James Agency, and for a client like Palmer Square, we take on the set it, watch it, evaluate it, and change it mentality to ensure we’re reaching our target, and even better, engaging them. Foot traffic doesn’t lie.