Jyoti engaged Ryan James Agency to help name, brand, market and launch the business. Not an agency to back down form a challenge Ryan James Agency work with Jyoti will all guns blazing. Taking the name into an iconic logo mark that can be recognized anywhere, a tone of voice that set content up for consistency, and a graphic look and feel that offers up enlightenment, Jyoti was poised for launch, and success.
How we took Jyoti on the path to enlightenment
Naming
Branding
Strategy
Creative
Media Planning + Buying
Photography
Social Media Marketing (paid and organic)
Search Engine Optimization
Google AdWords
Marketing Material Design and Development
Interactive, CRM Design and Development
Technical Coding and Web Development
Email Design + Coding
Taking a 2 prong branded approach, but seamlessly mixing the two is a branding challenge. As Ryan James Agency crafted the Jyoti brand, being conscious of the 2 sets of messaging, fitness and mindfulness, was always at the forefront fo the marketing.