bulldog Yoga
Building a non-yogi-yoga brand from the ground up.
The Story
We developed the brand voice via our social media marketing, writing and development, and we found that the more we pushed an irreverent tone, the more engagement we would receive.
bulldog yoga came to Ryan James Agency in mid-2015 with a brand vision and drive not common with your average yoga studio. We were challenged to bring that brand vision (yoga with workout purposes and set to music!) to life online and within traditional marketing materials.
How take bulldog Yoga to the masses
Strategy
Creative
Media Planning + Buying
Photography
Videography + Production
Social Media Marketing (paid and organic)
Influencer Marketing
Search Engine Optimization
Google AdWords (PPC)
Affiliate Marketing
Blog Promotion
Marketing Material Design and Development
Interactive, CRM Design and Development
Email Design + Coding
After 4 short years, bulldog yoga is highly successful, expand to new markets and cities along with leading the online yoga market segment.
Marketing Yoga, Rebooted
What’s Fitness-Fueled Yoga Classes With A Musical Heart”
Ryan James Agency tacked the unique challenge of creating a new genre of yoga with bulldog. Educating our core audience became our primary marketing goal, even before the studios opened. Just what was bulldog yoga? Definitely not the “scotch tape of yoga”. Through consistent and persistent branding, social media, content sharing, paid marketing and more, Ryan James Agency successfully solidified bulldog Yoga as not only THE fitness focussed yoga brand, but the first.
