Archive

The Benefits of Video Marketing for Your Business.

RJA FEATURED CLIENT VIDEOS Video marketing has become increasingly popular over the years, and for good reason. It is a powerful tool that businesses can use to promote their products or services and engage with their audience. In this blog post, we will discuss some of the benefits of video marketing for your business. /*! elementor - v3.7.7 ...

Using AI To Curate Successful Influencer Campaigns.

As social media continues to dominate the marketing landscape, many businesses are turning to influencer campaigns to promote their brand and reach a wider audience. And now, with the rise of artificial intelligence (AI), it's becoming easier than ever to create effective influencer campaigns that drive real results. /*! elementor - v3.7.7 - 20-09-2022 */ .elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading ...

Essential Strategies To Capture B2B Customer Growth

As the B2B landscape continues to evolve in 2023, businesses must adopt new and innovative strategies to capture customer growth. In this article, we'll discuss four essential strategies that can help B2B companies gain a competitive edge and drive growth this year. /*! elementor - v3.7.7 - 20-09-2022 */ .elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}Embrace Digital Transformation One ...

Analytics, KPI, ROI: The Importance of Connecting Results

Analytics, KPI, ROI, and the Importance of Connecting Results and Reporting for MarketingIn today's competitive business environment, it is essential for companies to understand the importance of analyzing their marketing efforts and measuring their success. The use of analytics, KPIs, and ROI can help organizations track their performance and identify areas for improvement. However, the true ...

I LOVE NY: The Brand Of A City

The I LOVE NY brand and advertising campaign is one of the most iconic marketing campaigns of all time. Launched in 1977, it was designed to promote tourism in New York State and quickly became an international phenomenon. In this blog post, we'll explore the origins of the I LOVE NY brand and the key elements ...

The Pitch: New Business Winning and Losing

As we move further into 2023, the marketing industry is experiencing a mix of new business wins and losses. While some companies are thriving, others are struggling to adapt to changing market conditions and consumer behavior. In this article, we'll explore some of the new business wins and losses in the marketing industry in 2023 so ...