The Benefits of Video Marketing for Your Business.
RJA FEATURED CLIENT VIDEOS
Video marketing has become increasingly popular over the years, and for good reason. It is a powerful tool that businesses can use to promote their products or services and engage with their audience. In this blog post, we will discuss some of the benefits of video marketing for your business.
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Using AI To Curate Successful Influencer Campaigns.
As social media continues to dominate the marketing landscape, many businesses are turning to influencer campaigns to promote their brand and reach a wider audience. And now, with the rise of artificial intelligence (AI), it's becoming easier than ever to create effective influencer campaigns that drive real results.
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Essential Strategies To Capture B2B Customer Growth
As the B2B landscape continues to evolve in 2023, businesses must adopt new and innovative strategies to capture customer growth. In this article, we'll discuss four essential strategies that can help B2B companies gain a competitive edge and drive growth this year.
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Analytics, KPI, ROI: The Importance of Connecting Results
Analytics, KPI, ROI, and the Importance of Connecting Results and Reporting for MarketingIn today's competitive business environment, it is essential for companies to understand the importance of analyzing their marketing efforts and measuring their success. The use of analytics, KPIs, and ROI can help organizations track their performance and identify areas for improvement. However, the true ...
I LOVE NY: The Brand Of A City
The I LOVE NY brand and advertising campaign is one of the most iconic marketing campaigns of all time. Launched in 1977, it was designed to promote tourism in New York State and quickly became an international phenomenon. In this blog post, we'll explore the origins of the I LOVE NY brand and the key elements ...
The Pitch: New Business Winning and Losing
As we move further into 2023, the marketing industry is experiencing a mix of new business wins and losses. While some companies are thriving, others are struggling to adapt to changing market conditions and consumer behavior. In this article, we'll explore some of the new business wins and losses in the marketing industry in 2023 so ...
Artificial Intelligence (AI): creative work, digital marketing, and advertising.
Artificial Intelligence (AI) has been making its way into various industries, including creative work, digital marketing, and advertising. While some people may be concerned that AI will replace human creativity and innovation, the truth is that AI has the potential to enhance and optimize creative work in ways that were previously impossible. In this article, we'll ...
The Importance of Empathy and Creative Thinking in Business
In today's fast-paced and competitive business environment, it's easy to focus solely on achieving results and forget about the human aspect of doing business. However, businesses that prioritize empathy and creative thinking are more likely to succeed in the long run. In this blog post, we'll explore why empathy and creative thinking are important in business ...
Branding: What’s More
In today's competitive business landscape, branding is more important than ever. But what exactly is branding, and why is it so crucial for businesses? Many people mistakenly believe that branding is just about creating a logo or a catchy slogan, but it's actually much more than that. Branding encompasses everything that your business stands for, from ...